Our Story

International expertise combined with Australian reliability is what has made GFA a business success! Our head office is in Melbourne. We also have an office in China and connections around the world, enabling us to lead the way in female fashion.

GFA (Aust) Pty Ltd formerly known as Georgina Fashion Accessories Pty Ltd is a well established family owned business that has become the expert in female orientated fashion. 

During our 35+ year history we have delved into many different product categories and are always looking for product line expansion.  These days we are very strong in hair accessories, personal care, fashion accessories, cosmetics, novelty/impulse items, gifting and seasonal product.

We are a 100% Australian owned and family run business with a head office base in Melbourne.

With an offer of 15,000+ products across all categories we supply everyone from discount department stores, fashion clothing majors, fashion and accessory chains, grocery, pharmacy and independents.  We have our own brands and also develop private label ranges.

Our mission is to be a high performing business that creates on-trend products, brands and retail solutions.

Our Partners

Throughout the years we have developed strong partnerships with many different importers and distributors throughout the world.  This network shares retail concepts and solutions that are working well across different environments and works to enhance our forecasting and purchasing power.  We have developed strong distribution partnerships for BYS cosmetics in more than 25 countries around the world.

We are invested in improving our social, environmental and ethical standards right throughout our supply chain.  We continually seek to ensure that our products are sourced ethically and responsibly.  We seek our suppliers who share our high levels of conduct and our suppliers must demonstrate a commitment to implementing policies and practices consistent with our own.  We work with GMP certified factories and are members of amfori BSCI ensuring best practice.  Whilst we source from many different countries, we also have a GFA China team who are largely responsibility for the distribution of product to our global distribution partners.  Our China based QA Team and Managers are on the ground to assist with sourcing, quality control measures, product development and improving lead times. 

GFA continues to incorporate sustainability into our business by communicating our commitment internally among our team, and externally to business partners and suppliers. We are committed to improving the sustainability and environmental performance of our packaging. GFA became a signatory of APCO in November 2012 and has been a committed and active participant ever since. Our Action Plan incorporates the ideals and strategies of APCO and a commitment to sustainable packaging. 




We value our people and our partners & believe that collaboration, passion, care & quality are critical in all that we do.

Our Values

GFA is committed to conducting business both honestly and ethically. We will constantly look to improve our operations and practices, building on our reputation for fairness, respect integrity and sound business judgement. All employees must act honestly, in good faith and in the best interests of the company.

GFA fosters a culture of continuous improvement through ethical behaviour, accountability and transparency.  We are invested in improving our social, environmental and ethical standards right throughout our supply chain.  We are members of amfori BSCI ensuring best practice.


We Partner With