Creative Retail Solutions and On Trend Product Innovation

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Our Brands

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Our Story

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Our Products

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Australian Story

Who knows better than a woman what’s important in fashion and beauty? Two Women!

Strong, savvy sisters, born and bred here in Australia, at the helm of a strong family-owned and operated business; GFA. A talented team of worldwide trend forecasters and design experts GFA source and develop essential beauty products, while keeping ahead of all the latest styles. Early in our company’s history, (and we’ve been around for more than 35 years!) we made the bold decision to not just follow fashion trends, but to actively help create them. This allowed us to keep ahead of the curve, in all things fashion, accessories and beauty.

We know what you need!

We understand what women want, however, more importantly, we understand business and retail.  We offer the best of both worlds as well as good quality, value for money, on trend products.  We have a very experienced sourcing and design development team who deliver on creative ideas and innovative product.  With our speed to market we can deliver on our promises and continue to bring the trends.

We strive to develop products that are ethically sourced, vegan friendly, 100% cruelty free and not tested on animals.  We are accredited by PETA and work to FDA and EU standards on cosmetics.

We work with GMP qualified factories who also adhere to amfori BSCI audits, ensuring high codes of conduct throughout our supply chains. 

Enormous Range of Products.

Sourcing is our specialty; we have been doing it for 35+ years.  We have many different supply partners and a dedicated sourcing, product development and in house design team. 

We have more than 15,000 SKUs and we introduce new product on a monthly basis.  As well as our everyday core products, we develop private label products to suit your needs.  We develop retail solutions and can help your business grow. 

World-wide connection.

Our team travels the world and works from suppliers from many different countries.  We also have an office, sourcing team and QA team based in China. 

Our highly efficient distribution ensures we can supply directly from China or from our warehouse in Melbourne. 

We have distribution partners supplying more than 25 countries around the world.  Within Australia we have a wide spread customer base stocking our known brands and products specifically developed for them.

GFA specialises in creative design and developing enviable new products.  We provide complete retail solutions, customised retail ranges and full Account Management.

We build long term, collaborative partnerships with our customers.  We can help with everything from the initial concepts through to design, implementation and Account Management process.  We are here to make your business grow and adapt to the fast moving pace of retail.